The new AI personal assistant redefining customer experience

The next leap forward in customer assistance and experience is (a)live now on Spaceship — and its name is Alf! 

Alf isn’t just another basic chat function hiding behind AI buzz. You get a full digital assistant integrated into Spaceship’s platform to make recommendations, manage products, and even help create new businesses. Plus, Alf is still only in beta, so this is just the start. 

Let’s say hello to what Alf can do for you, and what the future of customer experience looks like…

Finding you the perfect domain name

You have undoubtedly seen, and maybe even used, the many domain name and business name generators out there. They’re nothing new. But Alf is. Of course, you can do the basic stuff and ask Alf to make recommendations based on the kind of business you have or want to start. Alf will give you smart suggestions based on available domain names:

But, Alf is no ‘one-hit wonder’. You can have Alf create new options at the push of the ‘Generate more’ button. More importantly, though, you can actually have a conversation to refine the ideas in real time. Instead of the hit-and-miss frustration delivered by the more standard name generators, your ideas and names can be fine-tuned as you see new directions to take with Alf:

You can keep adapting as you go, with Alf ready to help at every turn:

It’s not just about adding either, you can ask Alf to trim — or ask whatever you like:

And get inspired yourself based on Alf’s help:

Plus, you could ask if particular domains are available and Alf will find them for you — all ready to register:

If you’re still not 100% happy, there is more you can do without even needing to type:

Voilà!

Right now, Alf can also recommend the kinds of additional products and services needed to launch your business, such as powerful shared hosting, and simplified ways to start a website like managed WordPress. As Alf evolves, the plan is for you to be able to choose and purchase these product recommendations directly from Alf and have them connected for you straight from the chat. 

That’s not to say that Alf can’t take care of many extra things for you right now…

Getting more done in less time

There are so many complexities that seem intrinsic to the domain and digital world. One of Spaceship’s primary aims is to cut that complexity with innovations like next-level domain management, and the ability to connect products together automatically while purchasing and setting up.  

There is, however, nothing quite as simple as having someone (or something) do things for you. That can be Alf. 

For your domains, Alf can:

• Change nameservers – update the domain's nameservers to point to new hosting providers
• Change privacy level – adjust the privacy settings to protect personal information visibility
• Query DNS zone – retrieve detailed information about the DNS zone records available
• Change DNS records – modify existing DNS records to ensure proper domain functionality

It’s not just about domain either, Alf can help you connect products, like business email, by taking care of the records you need:

Alf can even locate existing records for easy migration between services. And more is being built all the time, so the sky's the limit. Connecting things like email and hosting is getting constantly easier. 

It’s all great for less technical people, but also for anyone who wants to save time — just because you can do something, doesn't mean you always want to! Alf is here to enhance everyone’s productivity. You get an intelligent personal assistant that lets you focus on the big, important things in your online world.  

And it won’t stop at specific tasks. It’s the entire Alf (and Spaceship) ethos. 

High-performance experience

As you’ve no doubt spotted from the above examples, Alf doesn’t simply answer questions and then tell you what or where to visit for further actions. You can take direct action straight from the chat — like adding domains to your cart. The chat effectively becomes an interface, a gateway into Spaceship’s intelligent core without the need to switch tools or apps. 

Ultimately, Alf is being developed to make anything you want to happen easier through instant access to products, guidance, and automation. You will just have to ask, and sometimes, you won't even have to do that as Alf learns what you want. 

So say hello

You can access Alf straight from your account Launchpad — just open an account if don’t have a Launchpad yet. If you’re not sure where to start, Alf even gives you some recommended common questions to kick you off:

Starting chatting now. Alf is also multilingual, so can almost certainly speak your language. Just, again, remember that Alf is still in beta, so is smart but not perfect. But either way, always friendly:

Happy chatting, making, and building — together.